Dtech
Dtech is an AI-powered workflow and productivity platform designed to help organizations streamline operations, manage tasks, and make smarter decisions…
Enterprise SoftwareProductivity PlatformWorkflow Automation
UX/UI DESIGNER
Turning complex ideas into simple and engaging user experiences
UX/UI designer and researcher, co-founder of xRD Studio. I help startups turn complex ideas into simple, accessible apps and websites through UX research, wireframing, prototyping and usability testing.
- +60 11 1993 8618
- Cyberjaya, Malaysia
ABOUT
A designer who starts with the problem, not the pixels
I’m a UX designer with a knack for turning complex ideas into simple and engaging user experiences. My expertise includes user-centric design, wireframing, UX research, UX auditing, usability testing, and analyzing user feedback. While I’ve honed my skills in UX, I am now focused on further developing my UI skills.
INTERESTS
EXPERIENCE
Experience across product, research and client work
2025
Senior UX Designer
visuEats
6 months contract with a US-based Company, building food delivery app for the Jamaicans. Helping them to elevate the user experience, building new features user interfaces, UX audits.
2022 — ongoing
Co-founder & UX Designer
Founded xRD Studio after a market analysis revealed a need for a cost-effective way to improve UX, especially for tech startups aiming to succeed in the market. Elevating business success through detailed user experience evaluations and competitor analysis.
2020 — ongoing
UX Designer and Researcher
Freelancing
Used agile planning principles to deliver tailored solutions that meet customer requirements. Developed site maps and mockups for designs based on proven methodologies and end-user feedback. Convert abstract ideas and requirements into user personas and storyboards. Used wireframes, mock-ups to establish user interface design and architecture. Designing mobile and web app UIs in Figma. Recommended design changes and iterative updates to the team. Worked with Zalando, IterationX, Wiseer, and many more big IT hubs. Worked on social media apps, medical websites, e-commerce websites, journals, educational websites, etc.
RESEARCH
Research that shapes the design decisions
Applied research is the backbone of every product she designs — from accessibility audits to structured design methodologies.
01 ACCESSIBILITY
Improvement of readability of websites for people with disabilities.
Explored design elements to improve newsroom website accessibility for visually, cognitively and physically impaired users, including people with rheumatoid arthritis, using WCAG guidelines and research findings.
02 USER-CENTERED DESIGN
User-centric approach to design VR exergames.
User-centric approach to designing an e-commerce mobile application.
03 DATA ETHICS & MACHINE ETHICS
Interviews were conducted with students to learn their opinions and knowledge about data and machine ethics.
04 DOUBLE DIAMOND — JUKEBOX
The Double Diamond method was used to design a Jukebox mobile application. Research was conducted to understand and implement approaches and guidelines for creating an engaging application in the proposed Jukebox prototypes.
05 E-KHIDMAT PORTAL
A qualitative approach was used to test the e-khidmat portal with low-tech literate people and evaluate the effects of providing video training.
SKILLS & COMPETENCIES
The toolkit behind the process
Skills
Personal Strengths
Software
PROJECTS
Selected projects & areas of practice
A focused view of Noor’s documented product and research work. Browse the xRD Studio case studies or see the full portfolio on Behance.
Vook
VOOK is a wireless microphone system that turns your smartphone into a professional audio control hub. With dual wireless transmitters…
AIAudioMobile AppWireless Microphone
BrAInify
Brainify is a modern e-learning app that empowers users to learn in-demand skills through AI-powered guidance and curated learning paths.…
AI LearningAI MentorEdTechGamified Learning
UI/UX Design | LeadingHerWay: Cycle Sync
LWH is the first AI-powered productivity platform built around the female body, helping women align their schedules with their natural…
Cycle SyncHealthTech
BookMe
A modern hotel booking website that allows users to explore luxury hotels, browse rooms, reserve accommodations, discover restaurants, view exclusive…
HotelBookingWeb Design
Sentlogics
SentLogic is an AI-powered commerce platform that helps brands convert Instagram conversations into qualified leads and trackable sales. It connects…
AI SaaSConversational CommerceInstagram AutomationShopify
ZOUPA
Zoupa helps pet owners manage everything in one place: pet profiles, vaccine and parasite tracking, missing pet alerts, product shopping,…
E-commerceMobile AppPet Care
Branddesk
Branddeck is an AI contract analyzer that streamlines the entire brand partnership journey from the first conversation to the final…
AI appContract AnalyzerMobile AppSaaS
Jove AI Digital Twins
AI Twin is an AI-powered SaaS platform that allows users to create, train, personalize, and interact with intelligent digital twins.…
AI SaaSAI TwinConversational AIWeb Platform
Growvista
Growvista is an AI-powered PropTech platform designed to simplify property discovery through verified listings, personalized guidance, and an intuitive search…
AI SaaSProperty SearchPropTechReal Estate
I B I Z A
Ibiza-inspired lifestyle and fashion website with a modern, premium user experience.
EcommerceFashionLifestyleWebsite
Business Devotional App — iOS
iOS mobile app design for a business devotional app — interaction design, product design, and UI/UX in Figma.
DevotionalFigmaiOSMobile App Design +1
e-Wallet Landing Page
A fintech landing page design for a digital e-wallet product — brand identity, UI/UX, and web design in Figma.
Brand Identitye-WalletFigmaFintech +1
Landing Page — AI Recruitment / Hiring Platform
Landing page design for an AI-powered recruitment and hiring platform — modern SaaS web design in Figma.
AIFigmaHR TechLanding Page +2
Saloon Services Booking App
A mobile app UI/UX design for booking salon services — clean booking flow, profile design, and homepage.
Beauty & WellnessBooking AppFigmaMobile App Design
AI Wedding Planner — SayYes.ai
SayYes.ai is a smart wedding app to manage vendors, venues, budget, guest list, and your entire wedding planning in one…
AIEvent PlanningFigmaMobile App Design +1
AI Tenant Management Web App Design
An AI-powered tenant management web portal to manage properties — usable, modern, and minimal.
AIDashboard DesignFigmaMinimal UI +2
Competitive Analysis & Marketing Strategy
UX competitive analysis and marketing strategy — AB testing, UX audit, feature analysis, and design consultation with a focus on…
AB TestingCompetitive AnalysisMarketing StrategyUX AUDIT +1
Finance Flow Landing Page
Landing page design for a finance management platform — clean web design and UI/UX in Figma.
FigmaFinanceFintechLanding Page +1
RACE-X — Dream Car Events on 1 Click
A dynamic mobile app elevating the car event experience for fans, sponsors, and event organizers — with ticket booking, personalized…
Event BookingFigmaMobile App DesignRacing +2
Child Care Website Landing Page
A user-friendly online platform providing information and resources for child care services — helping parents find care centers, programs, and…
Adobe XDChild CareFigmaHEALTHCARE +1
Competitor Analysis Report — Dental Website
UX competitor analysis for dental clinic websites — detailed report with findings and prioritized UX recommendations delivered via Excel and…
Competitor AnalysisDentalGoogle AnalyticsHEALTHCARE +2
Landing Page — Invoice AI Reader
Landing page design for an AI invoice reader product — product design, UI/UX, and web design in Figma.
AIFigmaFintechInvoice +2
ChatBox UI — The AI SDR
Website UI design for an AI-powered SDR (Sales Development Representative) chatbot — web design and UI/UX in Figma.
AIChatbot UIFigmaSaaS +1
Service Providing App
UX/UI mobile app design for a service booking and providing platform — interaction and product design in Figma.
BookingFigmaMarketplaceMobile App Design +1
Vehicle Management Dashboard
UX/UI design for a vehicle management web dashboard — wireframing, user flow, and app design in Figma.
Dashboard DesignFigmaVehicle ManagementWeb App +1
Landing Page — Devan & Company
SaaS landing page design for Devan & Company — product design and UI/UX web design in Figma.
Business WebsiteFigmaLanding PageProduct Design +1
Vending Machine Hunting — MVP Mobile App
MVP mobile app design for a vending machine locator — case study with interaction design and product design in Figma.
Case StudyFigmaMobile App DesignMVP +1
Sport Coach Mobile App
Mobile app UI/UX design for a sport coaching platform — interaction design and user interface in Figma.
CoachingFigmaMobile App DesignSports & Fitness
Child Care Website Landing Page (UX/UI)
UX/UI design for a child care website landing page — collaborative project with multi-owner contributions, designed in Figma and Adobe…
Adobe XDChild CareFigmaHEALTHCARE +1
EDUCATION, LEADERSHIP & LEARNING
Academic foundation, community leadership and continuous learning
Education, volunteering, certifications and language proficiency — presented as the broader foundation behind Noor’s UX practice.
Education
Bachelor of Science (B.Sc.) in Software Engineering
Comsats University Islamabad, Islamabad, Pakistan
Master in Creative Multimedia
Multimedia University (MMU), Cyberjaya, Malaysia
Volunteering & Leadership Experience
- Provision of educational materials to the underprivileged children of the community.
- Provision of freelancing and programming training to underprivileged children in the community.
- Led the planning and coordination of the events at the university.
- Running a small online UX studio to elevate the UX of the existing websites and mobile apps.
Certification
I believe in continuous learning, as staying a student of my craft allows me to master new skills and stay ahead in my field.
- Certified UX Designer, Google (2021)
- Certified UX/UI Designer, Erozgar (2022)
- AR/VR User Experience, University of Michigan (2023 - in progress)
- Beyond The Screen by uxKasim (May 2024 - in progress)
Languages
English
Professional
Urdu, Hindi
Native
CONTACT
Connect with Noor Ul Ain
For UX/UI design, research, audits, usability testing, accessibility and product experience work, choose the contact option that works best for you.